This is Paul Lupari and he is one of those unusual individuals who welcomes change!
In fact, you could say, he has made a career out of it, and often puts himself in the spotlight to explain to his customers, how they can benefit from it too!
Recently he decided it was time to invigorate his market place and came up with the idea of creating an unusual campaign to help circulate more product amongst his clients.
He knew many of his consumers had been going through a lean time so he decided to put on a show, which is where we came in! Paul wanted actors to illustrate and underline his views with a sprinkling of thespian drama and humor to create emotional impact!
We were commissioned to write the screen plays and produce a film of the entire event.
You can see an uncut and unmixed clip ( no sound EQ ) below.
It was a fun, and oversubscribed show with a serious message though!
Paul’s business is selling high quality NEFF Kitchen appliances. They’re at the upper end of the market and in these uncertain economic times not the easiest article to sell. What they do represent though is high value as well as great design and style. They are, some would argue, the iPhone of the kitchen world, and that’s the way to present them!
So, these days if you see an unusual business opportunity – like Paul – you need seize the moment and embrace it with all the passion and zeal of a cheetah lining up it’s next gazelle on the plains of the Serengeti!
And don’t let go!
Photography
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